Month: March 2023

This dynamic pregnancy test quiz is used by Heartbeat International’s Option Line to connect with clients who think they may be pregnant and want to learn more about the symptoms they are experiencing.

The quiz has been tested and refined to create an engaging experience and produce maximum results. This quiz is a great way to drive client traffic to your website and provide a unique and innovative tool to increase client conversions.

Benefits of including the quiz on your site:

1. It’s complimentary to Extend Web Services customers.

2. The quiz is an interactive and engaging way to connect with potential clients. 

3. You can create a QR code to include in print materials that link to the quiz.

4. The quiz can be used to drive traffic to your website when promoted in Google Ads, Social Media, and promotional material in your community.

Don’t have the Pregnancy Test Quiz on your site yet? Click HERE to check out what it would look like on your site. 

Have more questions? Not an Extend Web Services customer yet? Want more information on how we can help meet all your digital marketing needs so when she is searching for help, she finds you? Reach out to us at Extend for more information on having this valuable tool on your site and for more details on all the digital marketing tools we have to meet your needs. 

Does your center have a brand?

Creating a brand for your center is one of the most important components to your marketing plan only second to knowing your client or audience. 

Your brand should include certain guidelines, such as, logo formats, fonts, colors, voice, and images. All these components make up your brand standards. Your standards should inform all your design and marketing decisions. 

But your brand is so much more than the sum of your standards, your brand is a feeling. 

You aren’t selling your product or services. You are selling emotion.

Coca-Cola doesn’t sell pop (or soda 😊 ). Coca-Cola sells happiness. 

Most of my friends know that I am rarely seen without a Diet Coke in-hand or at the ready. It’s my morning coffee, my lunchtime beverage of choice, my afternoon pick-me-up, and often my evening wind down drink. I need Diet Coke to function. And please don’t offer me a Diet Pepsi.

Do I drink Diet Coke because I love the taste of aspartame in the morning? No, it’s because Coca-Cola sells happiness. When I need to get moving on a Monday morning or to make it through a stressful meeting, I reach for a cold can of carbonated, caffeinated comfort and I know everything will be ok. 

The purpose of developing a brand is to invoke a feeling. Your website, social media, digital ads, print marketing, events, staff, signage, lobby and counseling rooms should all invoke the feeling you want your clients to have when they encounter your brand. 

There may be plenty of organizations who offer resources and services to women in your community. She needs to choose your organization or center because of the way your brand makes her feel. 

Does your brand make her feel confident and empowered? 

Does your brand make her feel comforted and supported? 

Does your brand make her feel uncomfortable and unsure?

It’s up to you! First, identify how she wants to feel.  That will help set the tone for your branding, helping you create your guidelines or standards, and then spread the word.

As always, Extend is here for you if you need guidance on how to capture the feeling you want to invoke. We know it can be difficult to navigate marketing in our current culture and climate and the competition is fierce. But you’re not alone! Contact us today if you’d like to learn more about branding and all that Extend has to offer.

This week I talked with Director of Option Line, Nafisa Kennedy, about some of the questions you may have about choosing to have the Option Line phone number and chat on your websites. 

Why should I have the Option Line chat and phone number on my site?

Option Line is available 24/7/365. This means we can be there for your clients during hours that your center may not be available; we can help answer some of the client’s initial questions. Our ultimate goal is to establish rapport and trust on your behalf so that she feels confident connecting with you during your business hours. We also have the ability to schedule initial intake visits for centers that have registered for our scheduling service. This is available at no cost to centers and is one way we can establish a firm bridge to your center for clients.

What type of training do the Option Line consultants receive?

Each consultant goes through 29 hours of intensive coursework and training on hotline protocol for connecting with women in need of the support pregnancy help centers provide and 40 hours of coached hotline training with a supervisor before engaging in their first hotline contact. Furthermore, our staff members utilize Heartbeat International’s Academy for ongoing training throughout the year. Each month, we explore a relevant topic to ensure our team is up to date on trends, challenges, and problem solving in the pregnancy help community.

What is your show rate for appointments scheduled through Option Line at centers?

Our show rate tends to be around 75%.

What is the process for scheduling a client when they call and how does OL determine where to schedule the client? 

Great question! We schedule initial intake visits for clients who are interested in taking a pregnancy test at their local center. We schedule appointments through secure scheduling tools, compatible with Next Level CMS, eKyros, and CoolFocus. If a center has registered for our scheduling tool, we are able to offer an appointment to their clients when they reach the Option Line after hours. Once an appointment request has been made, the center staff can then accept the appointment to their schedule or follow up with the client directly. 

Do you have more questions? Contact us at Extend or feel free to follow-up with Option Line directly at info@optionline.org. More information can also be found at  https://www.heartbeatservices.org/option-line-on-your-team. 

Client Traffic Fluctuations and Your Marketing Strategy 

My name is Jennifer Ellis. Don’t be confused! Yes, there are two Jennifers at Extend. Jennifer (Jenn) Breymaier is your Sales and Customer Service Specialist, and I am your Customer Support Specialist with Extend Web Services. You may see my name when you submit a support ticket and receive a reply, when you send an email to support@extendwebservices.com or when you call us.

I have been with Extend at Heartbeat International for six months and have been serving in pregnancy help since 2011. I served as a Consultant/Client Advocate, Center Manager, and Director of Client Services. Please know that I am here if you have questions or even just need someone who has been in the centers to pray with you and offer some encouragement. 

Marketing Strategy/Plan

At Heartbeat International, we want to encourage you to have a solid marketing plan and strategy that aligns with the mission, vision and goals of your organization. It is important as you develop this strategy, to develop clear, SMART goals. The goals should be Specific, Measurable, Achievable, Timely and Relevant. Part of the timely portion of these goals is to give your marketing strategy a year to play out and get a true picture of how it is working. 

Why Give the Marketing Strategy a Year? 

I’m sure many of you have noticed the ebb and flow of clients week to week or month to month in your centers. Let’s take a look at that. ·      

• January – This is the month after Christmas and New Year’s and after many centers may have been closed extra days for the holidays. It often leads to higher website and social media traffic and client visits in January.
• February – It’s winter and the weather in portions of the United States is not good and many people are staying in due to snow, ice and the cold. There was also a three-day weekend in January, another in February and then Valentine’s Day too. All of these factors can increase or decrease your client visits. If the weather is bad people may not want to go out but then lookout several weeks later when there is suddenly an increase of pregnancy test appointments after that snowstorm or after Valentine’s Day. 
• March and April – Often Spring Fever has kicked in and Spring break trips are happening, so numbers may once again fluctuate and be lower during the high school or college spring break in your area but then watch for the potential increase in traffic a few weeks later when women may become concerned over missing a period after a Spring Break trip.
• May – It’s the end of the school year for high school and college students and often a very busy time. Prom also takes place. Then after school is out, the students have more time on their hands. Watch for that potential increase in client visits after something like Prom. So once again, in May your numbers can fluctuate. 
• June, July and August – In the summer, the website/social media traffic can once again fluctuate, which is to be expected. There are summer vacations and extra time for students to be with their significant others and then become concerned that may have become pregnant.  In some states, there is the severe weather concern from June through November with things like hurricanes that cause people to have to stay at home in close quarters during storms. Then a few weeks later the center sees in an increase in traffic. 
• September/October – Students have gone back to school and busy schedules start up again. This may cause your number to once again fluctuate. 
• November/December – The holidays have come, students have final exams, and there are Christmas and New Year’s Eve parties. All of these factors can come into play with the traffic to your website/social media and visits to your center. 

With the ongoing ebb and flow of client traffic, it is important to give your marketing strategy a year to truly get a good picture of how it is working for your organization and meeting those SMART goals you set. 

Looking back at your client data, you probably already know the times of year when more clients connect with you. We can help you use this valuable insight to enhance your marketing to expand your reach even further!

At Extend, we are here to help you reach the women and families that need your help. Have you begun to create a marketing plan and the strategy to implement it but aren’t quite sure where to go or what’s next?  Contact us by email or fill out our online contact form if you have any questions and if we can help you meet your clients right where they are at.