This week I spoke with Brooklyn Tizzano, our Extend Web Services Digital Marketing Specialist, about Pregnancy Help Centers having a social media presence. Here is what she had to say in response to my questions.
Is it important for pregnancy centers to have both a client-focused and supporter-focused social media presence and why?
Absolutely. A social media presence dedicated to regularly updating your supporters on your prayer requests, praise reports, and current needs helps them to feel intimately involved in the work you’re doing. But just like with our separate websites, that kind of content won’t attract a potential client!
Which social media platforms do you find have the highest traffic for supporters?
Facebook. However, if you’re already posting on Facebook for clients and are concerned about confusion or a potential client finding the wrong page, I encourage you to try out a private Facebook group!
Which social media platforms have the highest traffic with clients?
Instagram. While posting on Facebook won’t hurt you necessarily, you’ll see higher traffic on Instagram.
What types of social media posts are working best for drawing clients right now?
Inspirational posts tend to receive the most traffic. Oftentimes, centers think that they should only post about the services they offer. But social media isn’t a search engine. Your goal should be to establish trust and build a relationship before she needs your services. By sharing inspirational or relatable content, you reach a broader audience, and if/when she needs your services in the future, you already have a foundation for a relationship.
Can you explain the benefits of using hashtags with a social media post?
- Categorization and Organization: Hashtags make it easier to categorize and organize content on social media platforms. By using relevant hashtags, users can quickly find and connect with other users who are interested in the same topics.
- Increase Visibility: Hashtags can help increase the visibility of your posts. When you use popular or trending hashtags, your posts are more likely to be seen by a wider audience, including people who are not following you yet.
- Branding: Hashtags can be used to promote your brand and create a brand identity. By using a unique hashtag for your brand, you can encourage your followers to use it as well, which can increase brand recognition and engagement.
Is it important for our center’s branding to carry over to our social media presence and why?
Absolutely. Think of your social media presence as a vetting process. If a potential client is trying to determine whether or not you can be trusted, she is going to check your website and social media presence. If they do not share an overall “vibe” it will cause confusion and plant a seed of doubt.
What type of results are you seeing as you work alongside centers in developing their social media presence?
One of my favorite numbers that we track are impressions – how many unique accounts are finding you. Since so much of social media is about brand awareness, it’s exciting to see the number of impressions continue to rise for the accounts we manage. By being active on social media, our centers are building themselves as reputable businesses in their community.
What do you love about helping centers by creating social media content?
I love that I get to connect with MY generation. Being in the Gen-Z generation, I know what women my age are looking for. I know what grabs their attention. I know what struggles they’re facing. So, to be able to create content that speaks to them on a personal level brings me so much joy!
I want to thank Brooklyn for her time in sharing this important information with you and for her expertise as someone who knows her generation and what they are looking for.
Do you have questions? Are you interested in having Extend manage your center’s social media account? Contact us and let us know how we can help!
